This is a new addition to elf's website! I got it in Black along with a Small Smudge Brush for free and I liked it so much that I ordered Coffee (dark brown) and Midnight (dark navy blue) ! This is what they look like:
The cream eyeliner comes in a little plastic jar, but you get a generous amount of product ( 4.7g) ! I've read that cream eyeliners dry out faster when they're in a plastic jar instead of a glass jar, oh well we'll see about that! :)
The product itself is creamy and it glides on the skin! The eyeliners are quite pigmented, but you'll propably need 2 layers to get the colour to show! It doesn't get cakey though, so no problem! :) Here are some swatches:
I have oily eyelids and with an eyeshadow primer/base this baby lasts pretty good (I haven't used it without an eyeshadow base) !! :) I'm actually impressed with its lasting power on me!! If you let it set and dry for a few seconds it won't move!!! Since it dries quite quickly, you have to be a little bit fast with application (not too fast though) ! ;) It's waterproof too, I had a swatch on my hand and I splashed it with water, it didn't move at all !! I even tried to rub it off with a wet napkin, it only started to fade after several swipes!
You can use either an angled eyeliner brush or a small smudge brush to apply it! I've used both and I personally prefer the small smudge brush! :)
Overall I'm really impressed with this cream eyeliner!! You can get it for £3.50 here: Elf's Cream Eyeliner